We offer the following range of consulting services:
The right business strategy in today’s competitive environment is the decisive factor for the long-term success. The important strategic issues can be divided into decision areas:
Depending on the company and market requirements, individual or all decision areas of importance to the company and must be dealt with systematically.
Examples of Projects
- Strategic market positioning of a company
- Strategy for ensuring the continued growth of a large trading company
- Strategy and marketing concept for a company in the capital goods segment
- Internet/New Media Strategy of a manufacturer of capital goods
- Internationalization strategy and international market entry of a provider of system solutions
Marketing offers the opportunity to differentiate from competition at the demand side. In addition to the traditional marketing instruments:
- Product and Product Program
- Prices and Terms of Payment
- Distribution (including Sales) and
- Communication (including advertising)
today a number of current issues are of importance, such as:
- Customer Loyalty and Customer Relationship Management
- Internet, New Media, Social Media and Mobile Marketing,
- Customer Journey and Touch Points,
- Cross-Media Communication,
- Big Data,
- Multi-Channel Sales,
These will be integrated depending on the tasks and requirements in the marketing projects.
Examples of Projects
- Distribution and pricing strategy for a company in Europe
- Customer Relationship Management for a multinational company
- Development of a communication (advertising) concept for the re-positioning of the company on the market
- Development of a sales strategy for a special software
The better the information, the better the decisions on strategy and marketing. We create market studies as a basis for strategic and operational decisions.
Depending on the tasks for this secondary analyses (analysis of existing information) or primary analyses (collection of new data, usually in the form of surveys) are carried out. We have extensive experience in qualitative and quantitative survey research.
Qualitative interviews in the form of personal or telephone interviews with experts are carried out in-house. Design, monitoring and evaluation of quantitative surveys are designed in-house and carried out by corresponding field institutes.
Examples of Projects
- Determining customer needs for product development
- Image Profile and customer satisfaction of a machine builder
- Customer satisfaction of customers of a wholesale group
- Perception of a newly designed logo in the target group
The medium to long-term success of companies depends on their continuous development. In this context it comes to strategic decisions, but also organizational and cultural development in the sense of change management. We record all tasks in this regard and have specialists that support the cultural change of companies.
We undertake tasks relating to the implementation of projects. Furthermore, we are available as facilitators that keep track of the important implementation steps and advises on the implementation.
Examples of Projects
- Support for implementation of the strategic reorientation of the subsidiary of a group
- Digital transformation of a medium-sized company
- Search and selection of a new advertising agency for an Internet Service Provider (daughter company RU)
Further Examples of Projects
- Preparation of business plans
- Preparation of business cases
- Development of marketing and communication concepts for new product introductions
- Positioning of new brands and products in a competitive environment
- Preparation of market and competition studies
- Designing and carrying out customer surveys
- Strategy and marketing qualification of employees
For processing the projects different approaches are possible. These are selected in light of the individual circumstances:
Classic consulting projects
Following the definition of the project necessary analyses are carried out. Based on these solutions are developed for the task and presented to the client and passed in report form.
Using a pre-defined structure, the task team “consulting/company” work on the desired goal (eg creating a marketing or communications concept for new product introduction) . A positive side-effect of the workshops is usually the determination of further action needs of the enterprise for the relevant subject area.
A defined consultant is available to clients as conversation and discussion partner for fitting or emerging issues in strategy and marketing area. As a result, the company external perspectives and additional expertise can be supplied.
Online workshops, training courses and seminars
Now even more topical than ever: Live online workshops, training courses and seminars: modern multi-day formats with professional methodology and technology
By using modern technology as well as concepts and working methods adapted to the circumstances, the same working atmosphere is created as with presence formats.
The advantages are obvious:
- Learn and work from anywhere
- Participants from all regions of the world can participate without the hassle of traveling
- Live online format
- Efficient working and learning online
Training, seminars and classic work workshops are possible. Special technical knowledge is not necessary, only a notebook or computer is required. A headset is helpful. The work platform can be provided by the customer or by us (MS teams or ZOOM). The consultants and trainers have excellent specialist expertise and many years of experience with training and seminars, including in digital formats.
The procedure and the process summarized:
- Live from the studio, the latest technology, trainers work with flipcharts, metaplan boards, “real training atmosphere”
- Interactive elements, discussions, group work, practice transfer workshop, case studies, practical work on special tools, methods, checklists
- Half or full day events, total duration 1-3 days
We also offer online training and seminars in English and German for the following subject areas:
- Strategy / Strategic Management
- Business Model Development
- Business Development
- Marketing and Market Research
- Successful Product Launch
- Successful International Market Entrance
- Innovation Management
- Product Management and Marketing
Feel free to contact us, we look forward to discussing your specific topics and tasks with you!