For processing the projects different approaches are possible. These are selected in light of the individual circumstances:


Classic consulting projects

Following the definition of the project necessary analyses are carried out. Based on these solutions are developed for the task and presented to the client and passed in report form.

Workshop approach

Using a pre-defined structure, the task team “consulting/company” work on the desired goal (eg creating a marketing or communications concept for new product introduction) . A positive side-effect of the workshops is usually the determination of further action needs of the enterprise for the relevant subject area.


A defined consultant is available to clients as conversation and discussion partner for fitting or emerging issues in strategy and marketing area. As a result, the company external perspectives and additional expertise can be supplied.