Strategic market positioning of a company

Strategy for ensuring the continued growth of a large trading company

Strategy and marketing concept for a company in the capital goods segment

Internet/New Media Strategy of  a manufacturer of capital goods

Internationalization strategy and international market entry of a provider of system solutions




Distribution and pricing strategy for a company in Europe

Customer Relationship Management for a multinational company

Development of a communication (advertising) concept for the re-positioning of the company on the market

Development of a sales strategy for a special software


gittericonMarket Research


Determining customer needs for product development

Image Profile and customer satisfaction of a machine builder

Customer satisfaction of customers of a wholesale group

Perception of a newly designed logo in the target group

gittericonBusiness Development


Support for implementation of the strategic reorientation of the subsidiary of a group

Digital transformation of a medium-sized company

Search and selection of a new advertising agency for an Internet Service Provider (daughter company RU)


gittericonFurther Project Examples


  • Preparation of business plans
  • Preparation of business cases
  • Development of marketing and communication concepts for new product introductions
  • Positioning of new brands and products in a competitive environment
  • Preparation of market and competition studies
  • Designing and carrying out customer surveys
  • Strategy and marketing qualification of employees